NEWSROOM

Many residents will already know Alfie Eldridge from his recent appearance on BBC Radio Shropshire, where he spoke about the voluntary work he has been doing on the Wrekin. While most visitors head up the hill to enjoy the views, Alfie has been going a step further - regularly picking up litter and helping to keep the area clean for everyone.

His efforts have not gone unnoticed. This week, the Council presented Alfie with a special litter picker to support him in continuing his brilliant work and to recognise the positive example he is setting within the community.

Councillor Paul Davis, Cabinet Member for Strong Communities, Local Pride and Veterans said: “Alfie is a fantastic example of the difference

one person can make. His pride in our borough shines through, and he represents everything our Street Champions programme is about, community spirit, taking action and inspiring others. It’s great to see young people getting involved, and we’re incredibly proud to support him.”

Alfie’s efforts show how simple actions can make a real difference, and the council is encouraging others to get involved through the Street Champions scheme which now boasts more than 2,000 members.

Residents, businesses, schools and community groups can all play a role in improving their local area, with support including guidance and equipment such as litter pickers, high-visibility vests and rubbish bags to help carry out activities safely and effectively.

Rebecca Aldridge. Alfie's mum said: "I couldn’t be prouder of Alfie. Seeing him out in the community taking the time to litter-pick and care for the environment shows the kind, thoughtful person he’s becoming. It’s not something he has to do, but something he chooses to do – and that means everything. Little actions like his make such a big difference, and as his mom, my heart is full watching him make the world a better place." 

Alfie is signed up as a Family Street Champion, highlighting how children can get involved with the support of parents or guardians. Taking part as a family is a great way to spend time outdoors while teaching young people about caring for the environment and building pride in their community.

Organisations can also take part as Workplace Street Champions, carrying out regular litter picks around their premises, including business parks. This helps keep areas beyond neighbourhoods clean and welcoming, while strengthening community ties and contributing towards corporate social responsibility goals.

The council provides the same support and equipment across all schemes, making it easy for anyone to take part. Joining is simple, after completing a short application, new Street Champions are guided through the process and given everything they need to get started.

To find out more, find out more and register your interest here.