Fully funded Sales Development Programme launched to support Telford and Wrekin businesses
A new Sales Development Programme has been launched to help small and micro businesses strengthen their sales skills and grow their customer base.
Small and micro businesses across Telford and Wrekin are invited to take part in the fully funded training and mentoring scheme, designed to support participants with the confidence and skills needed to increase sales skills and grow their businesses.
Funded by the UK Shared Prosperity Fund (UKSPF) and delivered in partnership with Invest Telford, the Council’s business support team, the programme will offer a mix of tailored workshops and one-to-one mentoring for a wide range of SME businesses.
The training, delivered by European Innovation, will focus on practical methods to help businesses secure new contracts, improve sales performance and build sustainable growth.
Workshops will cover:
- Understanding the sales process
- Customer acquisition and prospecting
- Sales techniques and negotiation skills
- Responding to public and private sector tenders
- Using digital marketing and CRM systems to support sales
- Building a sales plan and tracking performance
Councillor Ollie Vickers, Telford & Wrekin Council Cabinet Member for Economy and Transport, said:
“This programme gives small businesses the practical support they need to compete for new opportunities and grow with confidence. By improving their sales approach, we are helping them build stronger customer relationships, secure new business and strengthen our local economy in the process”.
Tim Luft, CEO of European Innovation, said:
“At European Innovation, we’re passionate about helping local businesses develop the confidence and capability to grow. This new Sales Development Programme has been designed to give small and micro enterprises the practical tools they need to strengthen their sales strategies, win new contracts, and build sustainable customer relationships. By combining expert-led training with hands-on mentoring, we’re ensuring that Telford’s business community is equipped to compete and thrive in an increasingly competitive marketplace.”
The scheme is open to small and micro businesses that can commit to attending all sessions and are looking to enhance their sales approach. Businesses taking part will have the opportunity to learn directly from sales experts and apply the techniques to their own growth plans.
The Sales Development Programme is part of a wider UKSPF investment of £7.75 million across Telford & Wrekin, supporting both business and community-focused initiatives.
For more information or to register, visit: www.investtelford.co.uk/thrive-telford