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Previously operating from four units across Shropshire, the move marks an exciting new chapter for the innovative business, which is dedicated to improving the health of dogs nationwide with freshly prepared, human-grade meals.

Relocating to Telford places the business in a vibrant and supportive community, ideally suited for its growth ambitions. The new facility will enable Different Dog to achieve its ambitious targets, aiming to expand its customer base from the c18,000 dogs it already feeds across the UK.

With a dedicated team of over 100 employees, the move positions Different Dog to scale its operations, contribute to the local economy, and strengthen its role as a leader in fresh dog food manufacturing.

Alex Thurstan, Co-founder of Different Dog, said: “We are thrilled to consolidate our operations in Telford. The support from the Invest Telford team has been fantastic signposting us to support to assist with our move to Telford. Moving to Telford gives us the capacity to grow a thriving business community and will help us realise our mission to change more dogs’ lives with real, nutritious food.”

Councillor Ollie Vickers, Telford & Wrekin Council’s Cabinet Member for Economy, said: “We’re delighted to welcome Different Dog to Telford. Their commitment to innovation and sustainability aligns perfectly with the values of our business community. Their move reflects Telford’s growing reputation as the place for businesses to thrive. We look forward to supporting Different Dog in achieving their ambitious growth plans and celebrating their continued success.”

Different Dog’s decision to consolidate in Telford follows their engagement with Invest Telford through various business events, further demonstrating the borough’s appeal to ambitious and forward-thinking companies.

Discover how Invest Telford can support your business growth at Invest Telford.