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Part funded by the UK Shared Prosperity Fund (UKSPF), the AI LaunchPad Programme, delivered in partnership with Invest Telford, the Council’s business support team, Shoothill and European Innovation Ltd, will support a targeted number of small and medium sized businesses that are ready to integrate AI into their systems and processes.

The programme offers a unique opportunity for businesses to explore how AI can improve day-to-day operations, reduce costs and build resilience.

Participants will take part in a workshop with AI specialists in early October at The Quad, Station Quarter, where sessions will cover real-word AI case studies, interactive exercises to identify bottlenecks and tools showcase featuring accessible platforms such as ChatGPT and Zapier.

In addition, each business will receive up to five hours of tailored one-to-one support, including a business process audit, an individual AI implementation plan and coaching on the use of specific AI tools. Follow-up support will also be available to help participants track early adoption and measure productivity improvements, ensuring changes deliver meaningful impact.

Councillor Ollie Vickers, Telford & Wrekin Council Cabinet Member for The Economy and Transport, said:

“We are committed to supporting local business to embrace innovation and seize the opportunities that new technologies present. The AI LaunchPad Programme is a fantastic way for businesses to access expert advice, tailored support and practical tools that can help them grow and succeed in an increasingly digital economy. This initiative is part of our wider commitment to invest in Telford’s business community and create a stronger, more resilient local economy. I would encourage all eligible businesses to apply before the deadline.”

Simon Jeavons, Shoothill Group Managing Director, said:

“Shoothill has been helping businesses digitally transform for two decades, and AI is the most exciting development we’ve seen in that time. With our Shoothill Managed Intelligence® approach, we’re making AI not only accessible but genuinely effective, tailored to the real-world needs of modern businesses. Through the AI LaunchPad Programme, we’re proud to share our expertise with local companies, offering practical support and trusted guidance to help them explore AI with confidence. Our goal is to make these powerful tools accessible and impactful for businesses looking to stay ahead."

Tim Luft, CEO of European Innovation Ltd, said:
“At European Innovation, we are seeing first-hand how AI is transforming the way businesses operate, from automating routine tasks to unlocking new opportunities for growth. The AI LaunchPad Programme gives local companies the chance to explore these tools in a practical, supportive environment and build the confidence to implement them effectively. By combining expert guidance with hands-on support from a local IT company, we aim to help Telford businesses harness AI to increase productivity, stay competitive and future-proof their operations.”

Applications for the AI LaunchPad Programme close on 30 September 2025, with support running from October 2025 until January 2026.

The funding is part of a wider UKSPF investment of £7.75 million across Telford & Wrekin, supporting both business and community-focused initiatives.

Businesses can find out more and apply online at: www.investtelford.co.uk/thrive-telford/a-i-launchpad.