New '10 by 10' website aims to help children discover new talents and opportunities

Telford & Wrekin Council has launched a new website for parents and carers to discover activities and offers that will open their child's eyes to the world, build confidence and let them have fun.

The launch of the website marks a new stage in the council's nationally leading 10 by 10 campaign, which encourages children to try ten activities that will help them to discover new talents and opportunities before the age of ten.

Parents can visit the 10 by 10 website to find out about the ten activities, search for local offers, and follow their child's adventures.

Through the council, schools and other local partners, new offers are continually being developed and added, including those accessible to children with Special Educational Needs and Disabilities.

Schools are also giving out a 10 by 10 "Adventure Card" to reception-age children that parents can use to learn about 10 by 10 and track their child's achievements.

The 10 by 10

The 10 by 10 activities ten year olds are encouraged to try are to:

• Join in competitive sports

• Play an instrument

• Learn to swim

• Take part in drama and performing arts

• Visit the seaside and the countryside

• Experience museums, galleries and heritage sites

• Take part in camping trips and overnight residential

• Learn to ride a bike

• Take part in debating

• Use a library

Councillor Shirley Reynolds (Lab), Telford & Wrekin Council's cabinet member for Children, Young People and Education, said:

"There are ten activities children should try before they are ten to help them discover their talents and experience the world. 

"From learning to swim to stepping back in time at a local museum, a happy childhood is full of new experiences like these.

"It's through these experiences that children can discover their talents and opportunities they might not realise they had.

"We don't want children in our borough to miss out on these opportunities during their primary school life.

"That's why we are working with schools and partners to put together this comprehensive and diverse range of activities to boost children's learning – many are free.

"Whether through taking part in activities at school or by finding local offers on the new website, we hope your child can try as many 10 by 10 activities as possible."

Councillor Shaun Davies (Lab), leader of Telford & Wrekin Council, said:

"I know as a Dad to a 5 year old just how important it is to us as parents and carers of children to have the best start in life and multiple opportunities to learn new things.

"I want parents to know that we are on your side, and we've worked hard to be the first council in the UK, working closely with our schools and a range of local organisations, to launch 10 by 10

"Our brilliant borough has a lot to offer to keep your child occupied, fulfilled and getting the best start in life."

"The new website brings this all together, so your child can try each of the ten activities before they are ten.

"10 by 10 will help our children to thrive, especially those that might not otherwise benefit from essential extra-curricular activities."

Parents are encouraged to create an account to follow their child's adventures and find out about new 10 by 10 offers and news - visit

Pictured: Pupils of Randlay Primary School with Cllr Shaun Davies (Lab) and Headteacher Mrs Stolic