Celebrating with flowers on Ironbridge High Street

Local entrepreneur Lisa Kidd-Penny is celebrating bringing her floristry business to Ironbridge High Street, following a grant from Telford & Wrekin Council’s Pride in Our High Streets programme.

Celebrating with flowers on Ironbridge High Street

Lisa, who was made redundant during Covid, decided to start her own floristry business and launched Nettie of the Gorge in October 2020 from a workshop in Jockey Bank. The business specialises in floral creations that are unique and diverse, supporting British and Shropshire grown flowers when in season, and aims to operate as sustainably as possible.

As the business grew, Lisa was keen to move from purely online selling to having a town centre presence and successfully applied for a business start-up grant to support the move.

Business owner, Lisa, said:

“To take my business to the next level, I wanted to launch in a retail space so that customers could browse and purchase. I undertook some market research and spotted an opportunity in Ironbridge as there was no existing floristry business on the high street. Now that I have the high street premises, I’m able to further extend my product offer to include running regular flower arranging workshops.”

Lisa was enabled to sign a lease on 31 High Street thanks to a £9,000 start-up grant from the council’s Pride in Our High Streets programme which looks to regenerate the high streets across the borough’s towns. Other initiatives from the programme have included diversification grants to support businesses through the pandemic, a programme of high street façade improvements, and innovative entrepreneurship opportunities for young people across the borough.

Cllr Lee Carter, Cabinet Member for Neighbourhood, Commercial and Regeneration, said:

“I’m delighted that through Pride in Our High Streets we’ve been able to give Lisa the support she needed to get this wonderful business onto Ironbridge’s High Street. Nettie of the Gorge has filled a demonstrable gap in provision in the Gorge, created local employment and generated footfall from customers eager to visit, browse and shop.”

Cllr Carolyn Healy, Cabinet Member for Climate Change, Green Spaces, Natural and Historic Environment, and Ward Member for Ironbridge Gorge, added:

“Lisa has created a vibrant retail offering that really enhances Ironbridge as a destination. I wish her every success as she continues to grow her business.”