Digital advertising contract awarded to Alight Media for borough bus shelters

Telford & Wrekin Council has awarded a five year contract for advertising in the borough’s bus shelters to Alight Media.

Digital advertising contract awarded to Alight Media for borough bus shelters

The contract will see the digitisation of a number of bus shelters across the borough.

Alight Media will offer a range of digital and classic six sheet advertising opportunities in the key locations to both local and national clients.

This will generate a useful income stream for Telford & Wrekin Council and will also deliver a range of social value benefits.

These include engaging with local businesses to make the advertising portfolio available to them.

Alight Media will also help local businesses mitigate the economic effects of the coronavirus pandemic by offering a 30 per cent discount to small and medium enterprises for the first 18 months of the contract.

The contractor will also offer free advice and guidance on producing an impactful creative message.

Local businesses will also have priority access to Alight Media’s SME Generator scheme, which provides three months of free display if a 12 month campaign is booked.

Alight Media will also support the Future Destinations and Pre-Apprenticeship programme, including offering the equivalent of five days support through either face to face or online meetings.

This could take the form of careers advice, help with CV writing, mentoring and market training.

There will also be up to 70 hours similar support per year for those currently unemployed.

Alight Media will provide two separate one week work placements through its Telford based posting and cleaning contracts, teaching the basics of out of home advertising operations to students or unemployed people.

Two places on a one week work experience placement at Alight Media’s London office will also be offered, either for students or those unemployed,

Matthew Dearden, chief executive officer of Alight Media, said: “This is good news for both us and the market, as we plan to bring the first wave of digitisation to this part of the country.

“We’re excited to bring the first roadside digital 6 sheets to Telford and look forward to working with clients, both nationally and locally, who want to take advantage of that to reach this unique audience.

“In addition, I’m proud of the work we will be doing in the area to support the business community as much as we can; being an SME ourselves, we understand the needs of local businesses and have a raft of opportunities we can offer to help in this ever evolving period.

Councillor Lee Carter, Telford & Wrekin Council’s cabinet member for Neighbourhood, Commercial Services and Regeneration, said: “I am delighted that we have been able to award this contract after a robust tendering process.

“Not only will Alight Media bring cutting edge technology through high quality digital infrastructure to our bus shelters but they will also deliver an exciting range of social value benefits to those who need them most.

“I look forward to the contract starting on September 1.”

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