Local company aiming to keep families together at event

Telford & Wrekin Council has teamed up with a new local company to help keep families together at the World Heritage River Festival on 17 September at what is likely to be one of the boroughs busiest events this year.

Local company aiming to keep families together at event

The River Festival will celebrate the 30th Anniversary of the Gorge becoming a UNESCO World Heritage Site.

The Council is working with new Shropshire firm Fidget Pie to make the best use of its new Kidstrapp wristbands which works alongside a smartphone app to reunite children and parents/guardians if they become separated in busy places.

With thousands of people expected to attend the event which takes place from 2pm tp 9pm along the riverside in Ironbridge, Telford & Wrekin Council will be handing out Kidstrapps free of charge to all children who come along.

Parents/guardians can simply write their phone number on the wristband and download the Kidstrapp app via iPhone or Android to add more information including a meeting point and second phone number.

Anyone finding a lost child at the event can use the phone number or scan the barcode on the wristband with their smartphone or alternatively find one of the event stewards to help.

Councillor Shaun Davies, Leader of Telford & Wrekin Council and cabinet member for Tourism, said: “Coming to a busy event with children can be worrying for parents, and losing sight of a child is very distressing for all parties involved.

“We’re pleased to be working with Fidget Pie to hand out Kidstrapps to all the children and increase the peace of mind for parents and guardians at what we expect to be an extremely busy and enjoyable event.”

Christy Curtis, joint creator of Kidstrapp, added: “We’re delighted to be working with Telford & Wrekin Council.  The World Heritage River Festival is exactly the sort of place where families want to have fun without worrying about getting separated.

“It can happen so easily when there are a lot of people so Kidstrapp was created to help reunite children with their families as quickly as possible, and hopefully with a lot less tears.”

The orange Kidstrapp tent will be situated in Dale End Park throughout the River Fesitval and is an easily identifiable meeting point for children who may get separated from their families.

For more information about the World Heritage River Festival and what will be happening throughout the day visit www.discovertelford.co.uk/riverfestival

For more information about Kidstrapp visit www.kidstrapp.co.uk or visit the orange gazebo at the event.