Telford & Wrekin Council has announced that cash still left in the Pride In Your High Streets fund will be ring-fenced for use on projects identified in partnership with the community.
This will mean more than £50,000 to be invested in revitalizing High Streets in each of Wellington, Donnington and Oakengates.
This follows the announcement earlier this week that all nine eligible High Street areas will benefit from the £1m fund, with £830,000 already earmarked for individual projects.
Those projects include investment directly into supporting shop owners and small traders on a number of the High Streets to grow their businesses.
Start up businesses will also be supported through a pop up shop programme to help them gain a foothold in the High Street.
The fund supports the Council’s wider strategy of seeking community based solutions in order to deliver certain services.
This means developing different ways of providing services in conjunction with local partners such as parish and town councils and voluntary organisations.
Councillor Shaun Davies, Telford & Wrekin Council’s cabinet member for Business, Neighbourhood and Customer Services, said: “We are committed to giving High Streets across the borough a tangible boost and I am delighted that all nine areas of Telford that were eligible for the funding will benefit.
“We now intend to work with the Town and Parish Councils in Wellington, Donnington and Oakengates to identify local projects that will help revitalise their respective High Streets, support local traders and attract more shoppers.
“The Pride In Your High Street fund complements our budget proposals in that it has encouraged community involvement in council decisions and delivery of projects.”
The decision to ring-fence the remaining funding was today welcomed by ward members in Wellington, Donnington and Oakengates.
Councillor Gilly Reynolds, ward member for Oakengates, said: “I am delighted at this investment which is a welcome boost for traders in the High Street in the town and responds to what residents and local businesses have been asking for.”
Councillor Liz Clare, ward member for Donnington, said: “This is much needed funding for the centre of Donnington and it is great news that all nine borough towns and local centres will benefit from the Pride In Your High Street fund.”
Councillor Angela McClements, ward member for Arleston, said: “This money will help support our shared Vision 2020 for the future of Wellington and I know it will be welcomed by both shoppers and traders in our market town.”