21 projects to benefit from £1m Pride In Your High Streets fund

Telford & Wrekin Council is set to award 21 projects a share of its £1m grant fund to help boost business and attract more people to the high streets in nine key areas of the borough.

21 projects to benefit from £1m Pride In Your High Streets fund

The Pride In Your High Streets scheme was set up to enable these areas to develop their own ideas to revitalise high streets and help businesses there grow.

It was open to applications from nine High Streets and Local Centres around the borough and all nine areas are set to get significant benefit from the fund.

The fund is split into different pots - £800,000 for applications to the Revitalise Fund aimed at increasing the prosperity of specified High Streets and Local Centres and a £200,000 Innovation Fund for new activities and cultural events.

Following a comprehensive evaluation process involving independent assessors, Telford & Wrekin Council’s Cabinet will receive a report approving 21 projects when it meets on 28 January.

This includes schemes that would benefit all of the nine high street areas, delivering training and support for retailers to help improve and enhance their business and the overall look and appeal of their high street. 

Some of the schemes to be approved would also help the community to take on new assets. This mirrors the Council’s approach to working with community groups to enable these to take on services that it can no longer afford to run due to cuts in Government grant.  

Any bids chosen to go forward are also likely to generate further investment for the areas through match funding as well as new initiatives that will help focus community activity on these high streets.

Councillor Shaun Davies, cabinet member for Business, Neighbourhood and Customer Services, said: “The range and diversity of bids received demonstrates how passionately our community cares about its High Streets and Local Centres.

“The funding will support projects that will really help these high streets and local centres take greater control of their future and which have the potential to create more local jobs.

“I am delighted that the Council has been able to select 21 specific projects, including multi site applications that will give retailers in our High Streets new skills and also enhance community involvement, adding real and lasting value to High Streets and tangible community benefits.”

Bids totalling £830,000 approved to progress in the Revitalise and Innovation Funds are as follows:

Revitalise Fund:-

•Great Dawley Town Council – Purchase of Lord Hill building and subsequent refurbishment, linking with national BMX site and leisure facilities: £100,000

•Good2Great business support package for retail traders in Donnington  up to £38,900

•Hadley & Leegomery Parish Council – Improved car park resurfacing, bus stop replacement, seating and extensions to services provided by the Kings Head. Links with new Hadley Centre: £77,000.  

•Good2Great business support package for retail traders in Hadley:  up to £23,000

•Gorge Parish Council – improve visitor experience through a combination of marketing, wayfinding and signposting, and physical improvements to the High Street itself: £35,550

•Wave-Length pop up shop venture in Ironbridge:  £8,943

•Good2Great business support package for retail traders in Ironbridge: up to £38,900

•Madeley Living History Project – Russell Square refurbishment. Encourage footfall through from High Street to new commercial areas including Aldi. Cultural space for events, emphasis on war memorial: £41,971.

•Wave-Length pop up shop venture in Madeley:  £8,943

•Good2Great business support package for retail traders in Madeley:  up to £38,900

•Newport Town Team – Innovation & Enterprise Centre. Encouraging start ups, developing tourism offer, renovation of derelict Toll House building: £88,500.

•Good2Great business support package for retail traders in Newport: up to £11,500

•Wave-Length pop up shop venture in Oakengates:  £8,943

•Good2Great business support package for retail traders in Oakengates: up to £38,900

•Gower Heritage & Enterprise Group St. Georges  – renovation of Gower school house building bringing the play area back into use and landscaping the surrounding area: £22,403

•Gower Heritage & Enterprise Group  – exterior renovation to improve the appearance and security of the building and bring it up to same standard as inside: £17,800

•Operation Facelift St Georges – General infrastructure and building upgrade to promote the Cultural, Community and Sporting offer. Creation of Village Green located at the Parish Church: £60,000

•Wellington H2A  – Heritage trail, website, printed booklet celebrating independent retail offer in Wellington: £17,000

•Wave-length – Pop up shop venture in Wellington:  £8,943

•Good2Great business support package for retail traders in Wellington:  up to £38,900.

Innovation Fund: 

•Donnington Partnership – community activities: £1,446

•Friends of Dawley Park – week long music festival: £10,000

•Great Dawley Town Council – multiple events for community groups: £10,000

•Ironbridge MacMillan Cancer Trust – public art trail: £18,345

•Madeley Anstice Community Trust – events at Anstice Hall: £4,720

•Madeley Anstice Community Trust – Victorian Fair: £7,146

•Newport Town Team – An Eventful Town collaborative projects for community and voluntary groups: £20,000

•Oakengates Events Ltd – key annual events: £14,,000

•St Georges Pisces WM – celebratory events at key venues (church, cricket ground): £4,500

•St Georges Citizens Engagement CIC – activities: £16,514

This leaves a maximum £75,205 unallocated in the Revitalise Fund and a maximum £95,329 unallocated in the Innovation Fund. Unallocated funds will be ring fenced and used for future high street initiatives.