Council encourages residents to #choosetoreuse face masks

Telford & Wrekin Council is launching a campaign to encourage local residents to #choosetoreuse and ditch disposable face masks.

Keep Britain Tidy’s annual Great British Spring Clean usually take place in March/April but this year had to be postponed due to the Covid-19 pandemic.

Instead the Great British September Clean is running now, alongside National Recycle Week. 

Telford & Wrekin Council’s Climate Change Partnership wants to use this week as an opportunity to get involved and promote the work we are doing.

The ongoing coronavirus pandemic and rules around wearing a face mask have seen a rise in littering of disposable face masks. 

It has been reported that if every person in the UK wore a single use plastic face mask every day for a year, it could create 66,000 tonnes of contaminated waste and 57,000 tonnes of plastic packaging together making up a huge 123,000 tonnes in total.

Cllr Carolyn Healy, cabinet member for climate change, said: “We’re really keen to reduce face mask littering in the borough and to encourage the wearing of re-usable face coverings. 

“We have seen an increase in the littering of disposable masks around the borough in recent weeks and we hope this campaign will reduce the problem.”

We’d love to see your selfies of your reusable face mask on social media – remember to tag in Telford & Wrekin Council and use the hashtag #choosetoreuse