Makeover for shop fronts in Ironbridge

Work has started this week on six shop fronts in Ironbridge that are getting a makeover as part of Telford & Wrekin Council’s Pride in Our Community High Street initiative.

Makeover for shop fronts in Ironbridge

A total of 16 retail units in Ironbridge are being transformed, with shops re-painted in colours that reflect the heritage of the town. 

The initiative complements the council’s Empty Retail Unit Grant scheme, which is helping new businesses to open in Ironbridge, Wellington, Oakengates and Dawley.

Urban Country Girl at 34 High Street is one of the first shops in Ironbridge to receive a makeover.

Michala Williams from Urban Country Girl said: “The next six weeks in Ironbridge are going to be very exciting seeing the visual changes, which will help strengthen all the businesses in Ironbridge. This is an excellent scheme funded by the council.”

Councillor Lee Carter, Telford & Wrekin Council cabinet member for finance, commercial services and the borough economy, said: “Studies show that the appearance and attractiveness of high streets matters to shoppers and visitors, which is why these Pride schemes to brighten up shop frontages and address the issue of empty units are so important.  It’s also why we have targeted our funding to deal with them.” 

Councillor Carolyn Healy, Telford & Wrekin Council cabinet member for visitor economy and the World Heritage Site, added: “Businesses in Ironbridge have had a difficult year during the restoration of the Iron Bridge. Now the bridge looks amazing and soon the whole town will too. Even though it is not possible to refresh every shop front, the collective impact will transform the town and encourage more people to visit the many independent retailers here in Ironbridge.”

Work on the 16 shop fronts in Ironbridge is expected to be completed by mid-July.

For information about the support and grants available to local businesses email or

You might also like

Local rail passengers in line for major improvements from next year

Telford rail passengers will enjoy extra capacity, more frequent services and free wi-fi unde.. Read more

Appeal for contractors for next phase of housing investment programme

Telford & Wrekin Council is always looking for ways in which to support local trade and kee.. Read more

New footbridge plan as Town Centre investment continues

Telford & Wrekin Council is working on designs for a unique and iconic footbridge linking the Town Ce.. Read more

Roundabout improvements to keep Telford moving

A number of roundabouts throughout Telford are earmarked for improvements in the coming months. Read more

Council on schedule to reveal High Street fund scheme

Telford & Wrekin Council is to reveal next month which applications have been successful in securing a .. Read more