New strategy to encourage more cycling and walking

A new strategy aimed at encouraging Telford and Wrekin’s residents to cycle and walk more actively and frequently is set to get the all clear from councilors.

The Telford and Wrekin Cycling and Walking Strategy aims to provide a safe and attractive network of routes to support successful, prosperous and healthy communities.


The strategy accepts that Telford – as a New Town – was designed for the car and as a result much of the borough is not sustainable in considering cycling and walking as a reasonable alternative.


A report to Telford & Wrekin Council’s cabinet, which meets on September 14, says: “This strategy is not anti-car but seeks longer term behavioural change for people to make lifestyle changes.


“The benefits of cycling and walking as an alternative mode of transport and to improve personal health and fitness levels are widely accepted.”


It adds that the Council has taken a number of steps towards encouraging more people to use their cycles for both leisure and commuting to work.


In recent years, the Council has been successful in securing external funding into sustainable transport improvements such as the new National Cycle Route 55 connection between Newport and Stafford and the Telford Central footbridge.


Alongside this, the Council continues to invest in maintenance of the borough’s infrastructure through the Pride In Your Community programme, which will see a further £1.4m invested in footways and cycleways over the next two years.


Councillor Angela McClements, Telford & Wrekin Council’s cabinet member for Cycleways, said: “The reason we need this strategy is to ensure that resources are focused in the right areas to continue to encourage walking and cycling in the borough.


“The action plan that comes with the strategy will guide priorities and funding on those measures, infrastructure schemes and wider supporting initiatives that are considered to be the most effective methods to increase cycling and walking rates.”





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