Telford European Christmas market to run again in 2017

Telford & Wrekin Council - together with partners Retail Alternatives and the Telford Shopping Centre - is delighted to announce that the successful European Christmas Market will run again next year.

Telford European Christmas market to run again in 2017
Feedback from the public as well as Telford Shopping Centre and Southwater tenants has been overwhelmingly positive during the 23 days of the market being open in the build up to Christmas.

Footfall figures for the opening week show an huge increase of 34.8 per cent entering Telford Shopping Centre via the Southwater doors compared to last year.

Other highlights based on conversations with Southwater include Starbucks – on the ground floor of Cineworld – moving up their corporate league table, Novello Lounge recording a record week in terms of footfall and the Wrekin Giant recording their busiest day to date.

The stalls that form the Telford European Christmas Market have been doing a roaring trade since it opened at the beginning of December – making the decision to run the market again in December 2017 a very easy one.

Councillor Richard Overton, Telford & Wrekin Council’s cabinet member for Leisure, said: “Our European Christmas market has been a massive success and I am delighted we can give the public a Christmas present as it prepares for its final day.

“The aim was always to start off with a quality offer rather than something that tried to compete with big city rivals and we feel that approach has worked.

“So we are now committed to running the market again in 2017 with a different layout and a more diverse range of stalls. 

“Inevitably there have been things for us to learn from our first attempt but I would like to thank all the traders, our partners Retail Alternatives and Telford Shopping Centre, the tenants in Southwater and most of all everyone who has been to the market to help make it a massive success.”

Glynn Morrow, Telford Shopping Centre manager, said: “We are delighted that Telford & Wrekin Council managed to secure the European Market for Telford in 2016.

“It really has added to the overall customer experience and added another reason for people to come shopping in Telford at Christmas.

“We look forward to working with all partners in 2017 to build on the fantastic success of this year.”